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Barter Your Way To FREE Advertising
Patrick Librojo

In this high-tech world of ours, us marketers tend to forget about some effective methods of promoting our products or services. One of the "old-fashion" marketing methods I like to use is - Bartering.
Questions People Ask Me The Most About Direct Marketing
Alaska Aviation Safety Foundation

With 25 years experience creating marketing action plans, writing direct selling ads and mailing packages, and assisting small firms with their marketing and direct marketing, certain questions have come up repeatedly throughout the years. The questions follow.
Closing The Sale
Dan Goldberg

All sales meeting fall into two categories: a one-call close or a more- than-one call close. Knowing a client or a prospect's budget and the person who ultimately decides whether or not it gets spent on your product or service is essential to getting a sale.
Understanding Your Sales Competency
Dan Goldberg

As sales people, we all too often tend to believe we can do or sell just about anything. Having good communication skills is only one part of the equation. Frequently salespeople forget that they are running a business, which I sometimes call "I'm a Salesperson, Inc."
Online Clipping Services
18008

If you've used some mass distribution methods like wire or broadcast fax services, trying to locate all of your potential exposure is a daunting, almost impossible task. There is a solution, though: hire a clipping service.


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