- Surprising people
This encompasses laying people off suddenly or unexpectedly when
they've had good performance appraisals, or when they haven't
had any warning. "Merry Christmas, you're fired."
This hits hard, creates anger, and causes people to file lawsuits.
Use written performance appraisals at all levels of your company,
from entry-level to CEO, and don't allow managers to give "A"
ratings to poor performers. Warn problem employees that their
jobs could be eliminated.
- Not planning
This scenario might include acting on too-short a time frame
and asking consultants to provide instant service: "It's
Monday. Can you be in Argentina for a 100-person layoff on Tuesday?"
Bring consultants in as soon as possible to get the full benefit
of their expertise.
- Offering "Pretend Outplacement" rather than "The
Real McCoy"
Giving token help to present a good public image. Example:
Providing an understaffed, underfunded career center, or one
or two hours of outplacement counseling to long-term employees.
Don't be pennywise and pound foolish. Don't save $2500, then
lose $250,000 in a wrongful discharge lawsuit. Even an inexpensive
program can make a big difference in how your company recovers.
- Shopping for price and luxury
Choosing a firm based on low price alone, or choosing a firm
because it has "really nice offices."
Take time to explain the specifics of your situation. Make sure
the consultants understand your needs, then ask them to tailor
something exactly for you. Meet them face-to-face, and interview
them in depth.
- Letting candidates "shop"
Sending candidates out to choose their own service provider.
On the surface this looks good. It gives free choice, and it
appears to relieve the company of liability.
However, many outplacement candidates are emotionally distraught,
and are not in a position to make a good choice. They often
shop for the wrong thing. For example: the most polished sales
pitch. And some actually begin crying and expressing anger while
"shopping." Finally, you may pay more when outplacement
firms compete. That's because to win the sale, they introduce
costly perks and benefits you may not want or need. Example:
health club memberships, financial planning services, and Spanish
lessons.
Shop for outplacement yourself and choose a firm to match your
budget, your corporate culture, and your candidate's personality
and needs. If the program fails-which it seldom does-you can
select a second firm.
- Choosing the wrong severance
If you offer too much severance, your candidate may take a long
vacation-just long enough for the money to run out. If you offer
too little severance, the candidate may panic and freeze. (Ending
severance "when you get a job" also leads to long vacations.)
Offer managers a short severance, say three months. Then add
additional severance, depending on job-search progress.
- Using strong-arm techniques
Escorting those dismissed from the building with armed guards;
making them pack their belongings into cardboard boxes in front
of their friends.
Except in high-security areas, let candidates leave the building
on their own and return after hours to retrieve their personal
effects, under supervision.
- Not firing soon enough
Waiting too long to get rid of difficult or non-productive workers.
They eat away at company resources and destroy employee morale.
Put a plan in place to lead them out of the company. Misplaced
people are usually relieved to be asked to leave. They too know
something is wrong, but they're afraid to admit the truth.
- Using outplacement too late
Don't wait for days, weeks or even months to begin outplacement.
The first few hours after a termination are critical.
Begin counseling right at the time of dismissal.
- Asking the former employee to contact the consultant
Don't
give candidates the consultant's business card with the instructions,
"Call if you need help." Candidates don't know what
outplacement is. They're often in a crisis, shocked and embarrassed.
They may be afraid to call. If given this choice, they generally
won't use outplacement; and until they're re-employed, they remain
a concern for your company.
Have the consultant on-site at the time of termination.
- Thinking of outplacement as job hunting
This includes judging
progress only by the number of interviews and job offers.
Get a clear picture of the candidate's situation. Sometimes
career evaluation and family counseling are more important than
resumes and interviews.
- Expecting the impossible
Wanting consultants to turn an impossibly arrogant or abrasive
person into a people-person; or a plodder into a superstar.
Once people leave your company, let go of them. Let them fail
or succeed on their own. Outplacement can sometimes work miracles,
but don't expect counselors to reverse a lifetime of failure and
bad habits.
- Putting the consultant on too short or too long a leash
This
includes calling daily to check on progress or wanting to know
every detail of the process-or else showing indifference or dropping
out altogether.
Monitor outplacement on a bi-weekly basis. Ask for specifics,
but nothing confidential. Take an interest, but don't second-guess
the consultants. Let them manage the project.
- Killing job offers with bad references
Hiring an outplacement
firm, then shooting down potential job offers with poor references.
Don't try to ruin someone's career no matter how poorly he or
she performed. Everyone is valuable somewhere. Find something
positive to say, then say it. Don't lie or mislead; but give
a balanced opinion. Very few former employees are 100% bad.
- Inviting lawsuits by former employees
In effect, this is
saying, "Let 'em sue.
We have 187 in-house lawyers and we're bigger than they are."
Treat the threat of litigation seriously. Treat people fairly,
and most of the time, lawsuits will never appear; or if they
do, they'll be easily defused.