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Rich Media Advertising
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 Rich media describes an advertisement that uses advanced technology (streaming audio and/or video or programs such as Flash or Java, for example) to heighten interactivity between user and the advertiser at the time the advertisement is served. Rich media pushes the creative boundaries and the results have been impressive.
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How Safe Is Your Data?
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 What would you do if you switched your computer on tomorrow morning only to see an error message and to find that some of your important files had become corrupted. Welcome to the world of data loss!
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Give Yourself Credit
Jim Shulman |
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 Is my business really suited to an e-commerce website? Can lavish marketing expenses justify the customer acquisition costs? Don’t betray your good sense in the light of e-commerce frenzy. You are your own e-business expert!
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Can That Spam!
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 Who these days does not know what spam is? Those intrusive, unwanted solicitations, announcements, and dubious requests that seem to flood our email boxes more and more these days. Well, if you're frustrated and have had enough, there is something you can do about it.
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Writing Internet Marketing Plans
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 As Internet marketers, we spend a good deal of time developing strategies. We typically do so based around the pre-conceived plans, goals or intentions of our clients. Here's a few words of wisdom on those "typical" Internet Marketing Plan issues.
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Selling Ad Space and the Digital Divide
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 When advertising on the Internet began, it tried a CPM model based on the number of times the ad - typically a banner - was shown. However, the CPM has somewhat lost its appeal and a new model of advertising appeared altogether: the "cost per click" (CPC).
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How the Privacy Cookie Crumbles
Stanley P. Jaskiewicz |
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 Are Internet marketers really just high-tech stalkers, lurking outside your house? Most of us wouldn't think so, yet that is the claim in a Texas privacy lawsuit against many leading websites. The case focuses on "cookies," the small computer files used to identify website visitors and track their preferences.
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The Hunger Site - An Internet Marketing Case Study
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 Way back on June 1st, 1999, a new web site was launched which was an innovator in its field. The idea was not an online toy store, grocer, or day trading web site. Instead, it was a web site that only asked for one thing, the click of a mouse.
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15 Successful Steps to E-mail Networking
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 E-mail is by far the most widely used service on the Internet. Tens of thousands of people ONLY have e-mail, with no access to web sites and/or no desire to surf the web. With that kind of market, how can one safely and effectively use e-mail for networking online?
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What is a Cookie?
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 To Internet newcomers, cookies may simply conjure up images of sweet little biscuit treats that get eaten. In the Web jargon, a cookie is a very small data file placed on your hard drive by a web server while you're visiting a web site.
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Create Someone Else's Content
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 Instead of looking for sites that accept editorial contributions, how about looking for sites that don't? What kind of sense does this make, you ask? It makes perfect sense if the purpose of your efforts is to help add value to the site that you're now going to solicit.
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Dream Tools for Online Marketers
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 As an Internet marketer, we're always trying to market to as narrowly and well-defined an audience as we can. The more specific the audience, the more that we're going to want to hone in on "more of the same."
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Privacy Policies - The Watching Goes Both Ways!
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 If you run a web site that collects any kind of personal data about an individual, you had better be prepared to post a privacy policy. A privacy policy is a statement or article that defines exactly what you plan to do with personal data collected, how it will be stored, etc.
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Developing Online Partnerships
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 Not all visibility on the Web is garnered through advertising or even public relations. One of the best and cost efficient ways to gain web site prominence is through developing strategic partners. From large to small players alike, strategic partnering is a hot way to build web site visibility and cross-market a site.
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