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Home  >  Internet & Technology  >  E-Commerce  > 
Articles, WebLinks, Expert Advice

Rich Media Advertising
18008

Rich media describes an advertisement that uses advanced technology (streaming audio and/or video or programs such as Flash or Java, for example) to heighten interactivity between user and the advertiser at the time the advertisement is served. Rich media pushes the creative boundaries and the results have been impressive.


A COPPA Prevention Is Worth An Ounce of Cure
Stanley P. Jaskiewicz

Should you have to give your credit card number to a website before your children can use the site? That is how many children's websites have interpreted the Children's Online Privacy Protection Act, or "COPPA", a new law intended to safeguard kids' online privacy.


How Safe Is Your Data?
18008

What would you do if you switched your computer on tomorrow morning only to see an error message and to find that some of your important files had become corrupted. Welcome to the world of data loss!


Using Electronic Commerce to Market Your Business
D.B. Cooperstein, CPA

Not too long ago, companies that simply established an Internet presence were ahead of the game. Now, to remain competitive and accomplish business goals, these same companies must do more than put up a static site.


Give Yourself Credit
Jim Shulman

Is my business really suited to an e-commerce website? Can lavish marketing expenses justify the customer acquisition costs? Don’t betray your good sense in the light of e-commerce frenzy. You are your own e-business expert!


Can That Spam!
18008

Who these days does not know what spam is? Those intrusive, unwanted solicitations, announcements, and dubious requests that seem to flood our email boxes more and more these days. Well, if you're frustrated and have had enough, there is something you can do about it.


Writing Internet Marketing Plans
18008

As Internet marketers, we spend a good deal of time developing strategies. We typically do so based around the pre-conceived plans, goals or intentions of our clients. Here's a few words of wisdom on those "typical" Internet Marketing Plan issues.


Selling Ad Space and the Digital Divide
18008

When advertising on the Internet began, it tried a CPM model based on the number of times the ad - typically a banner - was shown. However, the CPM has somewhat lost its appeal and a new model of advertising appeared altogether: the "cost per click" (CPC).


Rules For The Digital Office
Stanley P. Jaskiewicz

With inexpensive yet high-powered software and e-mail, businesses, large and small, can compete for work in Europe and Asia just as easily as in Hometown, USA. However, how many understand the legal rules of this new world?


How the Privacy Cookie Crumbles
Stanley P. Jaskiewicz

Are Internet marketers really just high-tech stalkers, lurking outside your house? Most of us wouldn't think so, yet that is the claim in a Texas privacy lawsuit against many leading websites. The case focuses on "cookies," the small computer files used to identify website visitors and track their preferences.


Increasing Visibility through Affinity Links
Matt McAllister

Achieving high visibility on the Web is a tricky task. You might rank well with the search engines, and you might have placed a few ad banners here or there, but how are you supposed to know which marketing methods are getting you the most bang for your buck?


Internet Newsgroups: Lurk Before You Link
Matt McAllister

The Internet breeds community. Whether the topic is online shopping or ant farming in Morocco, you can find a forum with plenty of discussion. And one of the most popular types of community is the newsgroup.


The Hunger Site - An Internet Marketing Case Study
18008

Way back on June 1st, 1999, a new web site was launched which was an innovator in its field. The idea was not an online toy store, grocer, or day trading web site. Instead, it was a web site that only asked for one thing, the click of a mouse.


15 Successful Steps to E-mail Networking
18008

E-mail is by far the most widely used service on the Internet. Tens of thousands of people ONLY have e-mail, with no access to web sites and/or no desire to surf the web. With that kind of market, how can one safely and effectively use e-mail for networking online?


What is a Cookie?
18008

To Internet newcomers, cookies may simply conjure up images of sweet little biscuit treats that get eaten. In the Web jargon, a cookie is a very small data file placed on your hard drive by a web server while you're visiting a web site.


Create Someone Else's Content
18008

Instead of looking for sites that accept editorial contributions, how about looking for sites that don't? What kind of sense does this make, you ask? It makes perfect sense if the purpose of your efforts is to help add value to the site that you're now going to solicit.


Local "At-Tax" On Option Profits
Stanley P. Jaskiewicz

Options are the Holy Grail in the dot.com economy. Why work for "mere" cash today, when you can dream of retiring by 30 on your option profits? Although options may prove worthless if the company doesn't make it, many prefer the chance for wealth.


Dream Tools for Online Marketers
18008

As an Internet marketer, we're always trying to market to as narrowly and well-defined an audience as we can. The more specific the audience, the more that we're going to want to hone in on "more of the same."


Privacy Policies - The Watching Goes Both Ways!
18008

If you run a web site that collects any kind of personal data about an individual, you had better be prepared to post a privacy policy. A privacy policy is a statement or article that defines exactly what you plan to do with personal data collected, how it will be stored, etc.


Developing Online Partnerships
18008

Not all visibility on the Web is garnered through advertising or even public relations. One of the best and cost efficient ways to gain web site prominence is through developing strategic partners. From large to small players alike, strategic partnering is a hot way to build web site visibility and cross-market a site.

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