|
|
 |
|
|
|
| Articles, WebLinks, Expert Advice |
|
| |
Privacy Policies - The Watching Goes Both Ways!
18008 |
|
 If you run a web site that collects any kind of personal data about an individual, you had better be prepared to post a privacy policy. A privacy policy is a statement or article that defines exactly what you plan to do with personal data collected, how it will be stored, etc.
|
| |
Rich Media Advertising
18008 |
|
 Rich media describes an advertisement that uses advanced technology (streaming audio and/or video or programs such as Flash or Java, for example) to heighten interactivity between user and the advertiser at the time the advertisement is served. Rich media pushes the creative boundaries and the results have been impressive.
|
| |
Selling Ad Space and the Digital Divide
18008 |
|
 When advertising on the Internet began, it tried a CPM model based on the number of times the ad - typically a banner - was shown. However, the CPM has somewhat lost its appeal and a new model of advertising appeared altogether: the "cost per click" (CPC).
|
| |
The Hunger Site - An Internet Marketing Case Study
18008 |
|
 Way back on June 1st, 1999, a new web site was launched which was an innovator in its field. The idea was not an online toy store, grocer, or day trading web site. Instead, it was a web site that only asked for one thing, the click of a mouse.
|
| |
Watch Your Churn
18008 |
|
 The rate at which your newsletter turns over subscribers is defined as your "churn rate." Ideally, you want your newsletter to have a low churn rate, which means you have a loyal and devoted readership. Here's how to achieve it.
|
| |
Websploitation
18008 |
|
 Websploitation is a Hollis word basically meaning that you treat every online interaction as a traffic-generating opportunity. Websploitation begins with the most rudimentary, most pervasive, most inexpensive of all Internet tools: email.
|
| |
What is a Cookie?
18008 |
|
 To Internet newcomers, cookies may simply conjure up images of sweet little biscuit treats that get eaten. In the Web jargon, a cookie is a very small data file placed on your hard drive by a web server while you're visiting a web site.
|
| |
Writing Internet Marketing Plans
18008 |
|
 As Internet marketers, we spend a good deal of time developing strategies. We typically do so based around the pre-conceived plans, goals or intentions of our clients. Here's a few words of wisdom on those "typical" Internet Marketing Plan issues.
|
|
|
|