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Successful Media Buying Strategies
18008 |
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 So you want start an online ad campaign?Do you even know where to begin? Though online media buying can be even more complicated than traditional media buying, this article will give you some good first steps in the right direction.
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Reaching Minority Markets
Doug Oliver |
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 Advertising has always been a reflection of society. Years ago, the African American market was overlooked because those businesses that wanted to advertise didn't believe that there was money to be made in that market. Things have changed since then.
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Tricks and Traps of Online Advertising
Jim Donovan |
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 Do concepts like banner, animated gif, loop, e-zine, java, opt in email, reciprocating link, affinity program, affiliate program, click through, rich text, page views and the like leave your head spinning?
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Successful Online Advertising
Jim Donovan |
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 Banner ads on the appropriate web site can be an effective advertising medium if used properly, however, they can be costly. Fortunately, there are other, less expensive methods of reaching your target audience — some of which can produce even better results.
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Online Ad Buying: Beyond CPM
18008 |
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 In the beginning, advertising on the Internet meant buying banners. The first banner ads were sold by Wired magazine, and the idea caught on like wildfire. Now the banner ad is far and away the dominant form of advertising on the Internet.
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Rich Media Advertising
18008 |
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 Rich media describes an advertisement that uses advanced technology (streaming audio and/or video or programs such as Flash or Java, for example) to heighten interactivity between user and the advertiser at the time the advertisement is served. Rich media pushes the creative boundaries and the results have been impressive.
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Selling Ad Space and the Digital Divide
18008 |
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 When advertising on the Internet began, it tried a CPM model based on the number of times the ad - typically a banner - was shown. However, the CPM has somewhat lost its appeal and a new model of advertising appeared altogether: the "cost per click" (CPC).
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