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	Barter Your Way To FREE Advertising Patrick Librojo
	In this high-tech world of ours, us marketers tend to forget about some effective methods of promoting our products or services. One of the "old-fashion" marketing methods I like to use is - Bartering.

	Online Ad Buying: Beyond CPM 18008
	In the beginning, advertising on the Internet meant buying banners. The first banner ads were sold by Wired magazine, and the idea caught on like wildfire. Now the banner ad is far and away the dominant form of advertising on the Internet.

	Reaching Minority Markets Doug Oliver
	Advertising has always been a reflection of society. Years ago, the African American market was overlooked because those businesses that wanted to advertise didn't believe that there was money to be made in that market. Things have changed since then.

	Rich Media Advertising 18008
	Rich media describes an advertisement that uses advanced technology (streaming audio and/or video or programs such as Flash or Java, for example) to heighten interactivity between user and the advertiser at the time the advertisement is served. Rich media pushes the creative boundaries and the results have been impressive.

	Selling Ad Space and the Digital Divide 18008
	When advertising on the Internet began, it tried a CPM model based on the number of times the ad - typically a banner - was shown. However, the CPM has somewhat lost its appeal and a new model of advertising appeared altogether: the "cost per click" (CPC).

	Successful Media Buying Strategies 18008
	So you want start an online ad campaign?Do you even know where to begin? Though online media buying can be even more complicated than traditional media buying, this article will give you some good first steps in the right direction.

	Successful Online Advertising Jim Donovan
	Banner ads on the appropriate web site can be an effective advertising medium if used properly, however, they can be costly. Fortunately, there are other, less expensive methods of reaching your target audience — some of which can produce even better results.

	The Art of a Direct Mail Letter Jeffrey Dobkin
	A letter is a self-portrait of the sender in a direct mail campaign. Here’s how to design one that will make you look better than Sharon Stone.

	The Most Common Mistake in Advertising Jeffrey Dobkin
	One of the most common mistakes in advertising is trying to sell a product from a small ad in a magazine. What a terrible place to try to sell a product.

	Three Ways to Test Your Proposed Newspaper Ad Rix Quinn
	If you're not sure whether your ad dollars are spent wisely or not, this column can help. I speak from painful personal experience, because I've thrown lots of money away trying to find out what works, and what doesn't.

	Tricks and Traps of Online Advertising Jim Donovan
	Do concepts like banner, animated gif, loop, e-zine, java, opt in email, reciprocating link, affinity program, affiliate program, click through, rich text, page views and the like leave your head spinning?

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