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	The Hunger Site - An Internet Marketing Case Study 18008
	Way back on June 1st, 1999, a new web site was launched which was an innovator in its field. The idea was not an online toy store, grocer, or day trading web site. Instead, it was a web site that only asked for one thing, the click of a mouse.

	Fourteen Proven Ways to Waste Your Marketing Dollars John R. Graham
	A CPA firm spends $11,200 on a Web site that attracts only a handful of visitors. An insurance agency invests $80,000 in an advertising campaign and no one sees the ads. An alternative health clinic sends out 8,000 direct mail fliers and gets 26 responses. A manufacturer spends $28,000 on an attractive brochure that no one uses.

	The Ten Mistakes That Threaten Insurance Agency Survival John R. Graham
	The insurance agency business isn’t easy. While many of the rewards remain for principals, producers and staff, the ranks are thinning under pressure from lower premiums, reduced commissions and greater demands from both carriers and clients. On top of all this is the ever-increasing expense of technology.

	Business could be quite different in 2001 John R. Graham
	It has been easy these past several years. Let’s admit it. There’s been plenty of business. Sure, there’s lots of competition and customers are more demanding than ever. And, no question about it, we had to work harder. Still, the rewards are real.

	Questions People Ask Me The Most About Direct Marketing Alaska Aviation Safety Foundation
	With 25 years experience creating marketing action plans, writing direct selling ads and mailing packages, and assisting small firms with their marketing and direct marketing, certain questions have come up repeatedly throughout the years. The questions follow.

	The Tangled Web Of Online Marketing Stanley P. Jaskiewicz
	Today, what marketing campaign doesn't include a web site? At times, it seems like every piece of print advertising and product packaging includes an obligatory web address. But have you considered the legal risks a web site creates for your client - and you?

	The Remaking of the Distribution Chain. Is there a future for the middleman? John R. Graham
	“I’ll get it for you wholesale” are words dear to the heart of every American. And with the Internet, the message is clear and loud: the middleman is in jeopardy. Whether it’s a stockbroker or real estate broker, the empowered customer is eager to cut out the intermediary.

	Just What is a Brand? 18008
	AOL. Yahoo. Amazon. Coca-Cola. They've all got it. A name you not only recognize, but you know who they are and what they do, and it's all because of branding. But ask a question "what is a brand?" and the answers will vary.

	Customer Service Is Not Customer Serve Us Dan Goldberg
	All businesses need customers. Sometimes they’re called clients or patients. Whatever term you use for the folks, or companies who keep the revenue flowing into your enterprise, they all need one very important thing -- care.

	Basic Truths About Marketing Jeffrey Dobkin
	So many people are involved in marketing, but most people don't know the definition. Even when you ask a marketing person the definition, they hem and haw. Perhaps it's because marketing is such a broad-based term, it's like asking what's the definition of "Business."

	How To Use Radio Effectively Jose J.R. Ramirez
	Before beginning my marketing consulting career, I spent nearly a decade working in radio. Here's how to be better prepared when using radio in your next advertising and P.R. program.

	The One-Evening Marketing Plan. And the Execution of the Entire PR Plan the Next Day Jeffrey Dobkin
	Advertising is knowing what to say. Marketing is knowing where to say it. Do all your marketing in one evening? Follow-up by completing your entire PR campaign the next day? Impossible?

	Barter Your Way To FREE Advertising Patrick Librojo
	In this high-tech world of ours, us marketers tend to forget about some effective methods of promoting our products or services. One of the "old-fashion" marketing methods I like to use is - Bartering.

	The One Question Businesses Keep Asking: “How can we get more visitors to our Web site?” John R. Graham
	After a company's Web site has been up for awhile, there's a wake up call: We built the site but no one is coming.

	The New Salesperson. The Coming of the Customer Evangelist John R. Graham
	Driven by e-commerce, a fundamental and far-reaching change is taking place in professional selling. The salesperson that’s emerging may well be known as a “customer evangelist.”

	A Case History: It's All in Building The Brand John R. Graham
	Because branding appears elusive, most businesses fail to build a brand. And all the talk about creating a brand can seem somewhat ethereal for many businesses.

	Dream Tools for Online Marketers 18008
	As an Internet marketer, we're always trying to market to as narrowly and well-defined an audience as we can. The more specific the audience, the more that we're going to want to hone in on "more of the same."

	Managing Your Email Lists 18008
	A well-populated email database is a highly regarded Internet marketing tool and can be a driving force in having past customers return to your web site. Building and upkeeping such a list can be an overwhelming and tedious process.

	Demystifying Marketing Or What makes it work? John R. Graham
	A company is lucky if there’s someone around who’s not afraid to poke holes in its “latest and greatest” ideas and initiatives. Of course, most organizations either sideline or dismiss these bothersome skeptics as lousy “team players” who don’t fit into the corporate culture.

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