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Home  >  Sales & Marketing  >  Public Relations  > 

Talk to me
Karen Friedman

Learning to maximize your fifteen-second opportunity in a radio or television interview is critical when you need to get your message out. If you don’t, the audience will likely tune out.

Tips and Tricks for Writing Press Releases
Benson E. Fishman

Regardless of the topic of your release, how it's written and formated will affect whether or not it will ultimately be used. Take the time to write and organize it carefully.

Websploitation
18008

Websploitation is a Hollis word basically meaning that you treat every online interaction as a traffic-generating opportunity. Websploitation begins with the most rudimentary, most pervasive, most inexpensive of all Internet tools: email.

Giving Gets the Business It’s all about giving in order to receive
John R. Graham

  Just as the insurance agent was completing his presentation for the renewal of the client’s business insurance program, he took out a list of what he described as his agency’s “value-added” services. He asked the client to review them and to indicate those that were important to him.



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