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Rich Media Advertising
18008
Rich media describes an advertisement that uses advanced technology (streaming audio and/or video or programs such as Flash or Java, for example) to heighten interactivity between user and the advertiser at the time the advertisement is served. Rich media pushes the creative boundaries and the results have been impressive.
A COPPA Prevention Is Worth An Ounce of Cure
Stanley P. Jaskiewicz
Should you have to give your credit card number to a website before your children can use the site? That is how many children's websites have interpreted the Children's Online Privacy Protection Act, or "COPPA", a new law intended to safeguard kids' online privacy.
How Safe Is Your Data?
18008
What would you do if you switched your computer on tomorrow morning only to see an error message and to find that some of your important files had become corrupted. Welcome to the world of data loss!
Prospering in an Internet-Centric World
Michael H. Monheit
Future success requires embracing technology and using it in evolutionary ways.
Watch Your Churn
18008
The rate at which your newsletter turns over subscribers is defined as your "churn rate." Ideally, you want your newsletter to have a low churn rate, which means you have a loyal and devoted readership. Here's how to achieve it.
Online Clipping Services
18008
If you've used some mass distribution methods like wire or broadcast fax services, trying to locate all of your potential exposure is a daunting, almost impossible task. There is a solution, though: hire a clipping service.
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