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Home  >  Sales & Marketing  > 

The BIGGEST Mistake Every Firm Makes in Marketing
Jeffrey Dobkin

Here's the mistake. One of your 500 absolute best and most qualified prospects calls or writes for information. Maybe the BRC came back from your mailing. Or perhaps his name comes in as a lead from an ad you've placed in a magazine. What do you do?

How To Write A "Business Biography"
Rix Quinn

When it comes to presenting your business or yourself, it's important to not only give specifics of your profession but offer specifics plus CUSTOMER BENEFITS. Here's the "get-acquainted" ABCs to enhance your marketing arsenal.

Want More Business?
Here Are 13 Fastest & Best Ways to Get It.
Jeffrey Dobkin

If you are in a service business and your market is homeowners, a sign can account for bringing in about 25% of your new business. Just as realtors and roofers place their sign in front of houses, you can too.

Don't Get The Trade Show Blues!
John Rafner

Just when you think you've gotten the most out of your trade show experience the desperation sets in. What will you do with that goldfish bowl full of names?

Using Electronic Commerce to Market Your Business
D.B. Cooperstein, CPA

Not too long ago, companies that simply established an Internet presence were ahead of the game. Now, to remain competitive and accomplish business goals, these same companies must do more than put up a static site.

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